Lego superfans queued for more than 12 hours to get their hands on a Stranger Things special edition set following a late-night launch at the London flagship store.
Several dozen enthusiasts lined up outside the Leicester Square shop from mid-morning on Tuesday ahead of the Upside Down set going on sale at midnight.
Information about the new model, which costs £179, had been kept a secret before its official release, but many fans had guessed its connection to the Netflix series after a number of teaser shots on Lego’s official Instagram page.
Philip Thorne, from Port Talbot, South Wales, waited for more than nine hours for the “special occasion”.
“The joy of Lego is so exciting, my kids are so excited,” he said.
Tasha, a fan from London, wore Stranger Things-themed fancy dress for the launch.
She said: “I love Lego and I love Stranger Things. This is a merging of two worlds that I love.”
Lego whipped up excitement on social media ahead of the launch by sharing famous moments from the series replicated with pieces.
The third season of the hit show is due to launch in July.
One fan from Inverness, who gave his name as Jack, queued up since 10.30am on Tuesday.
“I’ve grown up with Lego, but I’ve never really grown out of it,” he said.
“This is the first time I’ve ever joined a midnight queue for anything.”
Lego has recreated moments from the big and small screen in the past, with Star Wars, Harry Potter, Flintstones and Scooby-Doo sets proving popular in recent years.
Zac Bird, from Welling, London, bought his 2,000th Lego set on Tuesday.
He queued up for the midnight launch, but admitted: “I don’t know much about Stranger Things. I know it’s on Netflix, but I don’t have an account.
“Who knows, maybe this will convince me to invest.”